The Good Initiative

Helping Kiwi’s through life’s tougher moments

When life takes an unexpected turn, a little support can make home feel like home again. The Good Initiative helps customers, whānau and communities access practical support through both Contact and trusted community partners already standing alongside people facing hardship.  

Contact can help reach people earlier by offering support that matters and make a positive difference when it’s needed most. With $7.5 million invested in 2026/27, we're extending that support to even more communities across Aotearoa.  

Support where it matters most

Making a measurable difference across Aotearoa

23,000+


Moments of support delivered last year

$7.5M


Invested in 2026/27 where it matters most

64+


Community partners creating local impact

The difference support can make

Contact employee helping a customer in the community

Our customers

Facing financial pressure isn't easy, but you don't have to navigate it alone. Find out how our Customer Wellbeing team helped one whānau find a path forward.

womans refuge woman sleeping with teddy bear

Our partners

Women's Refuge is one of the many community organisations we partner with. What starts as support with power and broadband can make a much bigger difference than you'd think.

Customer service representative in Contact energy office

Our people

Melanie knows firsthand how challenging financial hardship can be. Today, she helps customers find support, practical solutions and a way forward.

Community partners

Across Aotearoa, our 64+ community partners are already doing incredible work to support people through life’s tougher moments. Through The Good Initiative, we help make that support go further. 

Resources and support

Sometimes the right support can make things feel a bit more manageable. These external resources can help with practical advice around energy use, budgeting and debt.

FAQs

Need support paying your bill?

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